Easy Marketing Strategy for Business Owners
The struggles of a business owner are seemingly endless, whether it's a brick and mortar business or online business...we can relate. One of the major areas in which business owners struggle most is in marketing their business effectively.
Between business operations, customer service, sales, and fulfillment...marketing gets stuck last in most cases. We understand this. It's time consuming, can be confusing, risky, and costs money. And when everything in your business COSTS money, adding yet another business expense that ebbs and flows between working and not working is more risk than most small to medium business owners are willing to take on.
Which is realistic, why spend money on something you aren't sure will make a return on your investment?
Well, I've written down the 3 Phases of what your marketing strategy should include. This is the exact way that I map out the phases for an ideal marketing strategy for my wonderful small to medium business owners!
What Even IS a Girlboss?
"HOW TO BE A GIRLBOSS" - is a phrase we've been hearing everywhere...and I for one...have no fucking idea what that even really entails. I specifically don't really know what that entails when it comes to online businesses. How DO YOU become a boss? What does that really take? When can you actually have the credibility to even call yourself a boss...or a girlboss?
Well...if you're looking for a definitive answer...I'm not going to be able to give that to you.
However, I do have 3 pieces of insight that I've learned when it comes to being a person starting an online service based business, on her own, with a very VERY low budget.